Turning Likes to Loves

Our technology group built a robust connectivity between Nine West's Facebook likes and its existing Rewards program, Nine Loves. What's so special about this is what matters about all software and interactive development - making things seem easy that are actually complicated.

Facebook delivers information in one way - and Nine West's loyalty program database needed it another way. We built a background engine that helps create a real-time relationship between these two languages - drawing customers out of Facebook and
into Nine West's own digital rewards environment, turning social engagement into
increased sales.

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August 15, 2012 @11:19am