Our technology group built a robust connectivity between Nine West's
Facebook likes and its existing Rewards program, Nine Loves. What's so
special about this is what matters about all software and interactive
development - making things seem easy that are actually complicated.
Facebook delivers information in one way - and Nine West's loyalty program database needed it another way. We built a background engine that helps create a real-time relationship between these two languages - drawing customers out of Facebook and
into Nine West's own digital rewards environment, turning social engagement into