Communication Arts features NHL's award-winning interactive campaign.

NHL's 'History vs. History' was chosen as CommArt's WebPick of the day this January. Plenty designed this W3 Award-winning multimedia experience celebrating the greatest moments in Stanley Cup Playoffs history. Inspired by NHL's 'History will be Made' campaign, we designed a competition that allowed fans to view and vote on their favorite moments in NHL history. We created a bracket-style competition where a number of memorable moments in Stanley Cup Playoff history were voted down to a single winner. 'History vs. History' won a W3 Award for Gaming and Gaming-related multimedia, and was chosen as 'WebPick of the Day' for Communication Arts Magazine.

January 18, 2012 @4:05pm