Karen Elson's exclusive product line showcased through beautiful interactive.

This summer, we launched a beautiful interactive experience showcasing Karen Elson's exclusive shoe and accessory product line for Nine West. This minisite features striking photography, an original music video, and exclusive images of the popular singer/model herself. We even worked it at the Karen Elson/Nine West launch party to project a real-time live stream of the conversation about the brand, the event, and the legendary Karen Elson. We blended multiple hash tags and accounts into one bouncy flow. Guests sidled up to the bar, ordered a drink, and gazed at the real time bundled global chat about...what they were doing right then.

November 5, 2011 @12:46pm